Email marketing is a powerful tool for businesses looking to reach out to their customers. But, if your emails are not being opened, then you are not going to see any results. If you are struggling with low email open rates, there are many ways to increase them. Here are 10 ways to increase email open rates:

1. Write a catchy subject line that grabs attention and entices the reader to open the email.

2. Personalize your emails by addressing the recipient by name and tailoring the content to their interests.

3. Ensure the sender's name is recognizable and trustworthy, so the recipient knows the email is legitimate.

4. Segment your email list to deliver targeted messages to different groups of subscribers.

5. Optimize your email for mobile devices since a large percentage of users open emails on their phones.

6. A/B test your subject lines and email design to see what works best for your audience.

7. Use a preheader text to provide a summary or a sneak peek of what the email contains.

8. Send your emails at the right time to maximize their opening chances.

9. Keep your email content short and engaging using visuals and formatting to break up the text.

10. Provide valuable content that is relevant to the recipient's interests, so they are more likely to open your future emails.

Implement these strategies to increase the open rates of your emails and see a boost in engagement, email marketing, and conversions from your email campaigns.

References:

11 Effective Ways to Increase Your Email Open Rates

Email Open Rates: A Scientific, Step-by-Step Guide for 2023