How to Create Interactive Emails using AMP
Learn about why interactive emails matters and their role in transforming email marketing conversions and engagement rate with real-life examples.
Are you tired of sending plain, boring emails? AMP (Accelerated Mobile Pages) allows you to create interactive and engaging emails that will captivate your subscribers. Here's how you can create interactive emails using AMP:
1. Familiarize yourself with AMP. AMP is an open-source platform that enables fast and engaging web pages, emails, and ads. By learning the basics of AMP, you can create compelling and interactive emails that your subscribers can access on any device.
2. Plan your email. Before you start creating your email, plan the content and layout. Consider using interactive elements such as image carousels or product galleries to keep your subscribers engaged.
3. Use AMP-specific HTML tags. When building your email, use the HTML tags in the AMP component library to create interactive elements such as forms, accordions, and menus.
4. Test your email. Before sending your email, test it to ensure that it's compatible with different email clients and devices. You can use the AMP Email Playground to test the functionality of your email.
5. Measure your results. Finally, measure the success of your interactive email by tracking metrics such as open rates and click-through rates. Use this data to optimize future emails and increase engagement.
In conclusion, creating interactive emails using AMP can help you stand out in your subscribers' inboxes and increase engagement. Follow these steps to create engaging emails that your subscribers will love!